The Tipping Point

  • Ever wondered why Barack Obama, who was just another politician not so long ago, suddenly became a household name and went on to become US president?
  • Ever wondered how Dev D, which didnt have big marketing or a big starcast, became such a big hit?
  • Ever wondered why most engineers try for an MBA, whether they want/like to do it or not?

The Tipping Point by Malcolm Gladwell tries to explain the factors that make some ideas/products/brands/movies click.

259 pages. It is an interesting and enlightening read with good case studies.

Read it if you are interested in understanding human psychology/social behaviour. You might just get some answers to the questions posed at the start of this post.


2 Responses to “The Tipping Point”

  1. 1 silassin September 20, 2010 at 5:38 pm

    Another example of an idea that became huge, out of the blue: Twitter.

  2. 2 Sethu September 21, 2010 at 1:23 am

    I guess even the book “BLINK” is from the same authour. Heard gud reviews about both. Should get my hands on to it sometime.

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